About Finer

Our journey

Finer is the brainchild of two entrepreneurs who wanted to combine their different skill sets to create a company that provides easy to use, affordable and environmentally sustainable solutions for new on-water experiences.

We wanted to create a sustainable electrical boat, available for all. So, we created Greta! She can easily go for 20 nautical miles with a speed of 4 knots, no external charging. All our boats are handcrafted in the small coastal town, Pietarsaari. 

With personal experience from very different industries, including fashion, food, physiotherapy and automotive, the one thing that both founders have in common is their love for the open waters.

Both born and raised on the west coast of Finland, in the small coastal town of Jakobstad, spending time on the sea and the local lake is second nature to these entrepreneurs. Still today, as family fathers living in different parts of the country, the annual fishing weekend is a sacred time, that will never be cancelled. 

 

Jakobstad is internationally known for its boat building traditions, both old and new. Centuries ago wooden ships built in Jakobstad circumnavigated the globe and still today the most prestigious sailing yachts in any marina, worldwide, has most likely been built in Jakobstad. 

With this boat building heritage in their blood and with a go getter attitude gained from building companies from scratch, Finer was founded to bring a new affordable and environmentally friendly dimension to boating. 

Everything started as an idea to improve the performance and comfort of a fishing boat. How would it be to fish in total silence? with a fishing vessel that is so easily controlled that it can turn around its own axis, and you can drive it in total silence for the whole day? On top of that the solution should be affordable, so it is available both for leisure, as well as commercial fishermen. 

The answer was Daisy, the electro-hybrid kit, that can be installed on any fishing boat to improve performance, reduce fuel consumption and improve the working conditions for any fisherman.

Starting from Daisy, Barbara was developed as a solution suitable for any boater who wants to make their existing boat more environmentally friendly at the same time as they improve the comfort end performance of their existing vessel. 

With experience from the development of these hybrid-electric kits, our entrepreneurs wanted to take things one step further and develop a 100% electric vessel with at least the same performance as a traditional boat and with improved comfort at the same, or a lower price, than their traditional counterparts. This is how Greta was born

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